Making mooves with a digital rebranding
TruMoo is a beloved classic in the dairy aisle, a staple for kids and parents alike. But as the world moved online, TruMoo faced the challenge of bringing its iconic brand into the digital era. We teamed up to refresh its web presence, combining design-led development with seamless functionality. The result is a visually driven, flexible site that focuses on what matters — delicious, nutritious milk for all.
Outcomes
Self-Sufficiency
Integrating a user-friendly CMS empowered TruMoo to manage its content without relying on external support. This means they can keep their website fresh, updated, and aligned with ongoing marketing efforts with minimal effort
Enhanced Customer Engagement
We engaged visitors through subtle animations and interactive features, encouraging them to explore more of TruMoo's offerings. Micro-interactions led to a more dynamic, enjoyable site experience for users of all ages.
Real-Time Product Information
By integrating Destini, TruMoo’s customers can access accurate, real-time product availability data. This feature ensures customers can always find the nearest store carrying TruMoo products, boosting satisfaction and sales potential.
A Designer-Led Development Approach
To bring TruMoo’s vision to life, we fused design and development by using a designer as the lead for the front end. This creative approach allowed us to build a visually stunning site that maintained flexibility and could be quickly updated. Our team collaborated closely with developers to ensure smooth interactions, integrating custom code only when absolutely necessary, all while adhering to web standards.
Streamlining Content and Product Discovery
To ensure TruMoo’s website remains flexible and user-friendly, we focused on two key areas: empowering the client to manage their own content with ease and providing users with seamless product availability. Our approach simplified the content management process and integrated real-time product data, resulting in a website that’s both easy to maintain and functional for customers.
Empowering TruMoo with Easy Content Management
A key goal was to make the site easy for TruMoo to manage. We adopted a " content-first " approach and implemented a platform with an integrated content management system (CMS). This empowered the client to update the site without technical expertise. We worked with their team to create a well-structured content strategy and design, ensuring future-proof simplicity for content editing and site updates.
Seamless Product Availability with Destini
A major feature of the site was integrating Destini for accurate product availability. This powerful product locator system offers store-level data and analytics to help users find TruMoo products. We worked closely with Destini’s team to ensure the integration provided a smooth user flow, delivering real-time product availability and pricing at the customer’s fingertips.
Engaging User Interactions for All Ages
Incorporating subtle animations and interactive elements, we elevated the user experience to align with TruMoo’s updated brand identity. These interactions didn’t just reinforce the brand’s playful and nutritious message — they kept visitors engaged, creating a delightful journey through the site. Whether on desktop or mobile, the experience was designed to be enjoyable for all ages.
Empowering Clients with Easy-to-Use CMS
At the heart of every successful website is the ability to maintain it easily. By integrating a user-friendly CMS, we ensure our clients like TruMoo have full control over their content without needing a technical background. Whether you’re updating product information or adding blog posts, an intuitive system can streamline your workflow and keep your site fresh and relevant.
