Automated software design to keep you a step ahead

Digital Product & Platform
Comprehensive Research & Discovery, Product Planning, Requirements Gathering,  Information Architecture, UX/UI Design, Prototyping, Branding Frontend & Backend Web Development, Mobile Development, Continuous Integration & Deployment, API Integration, Manual & Automated QA Testing
Web App, Marketing Site

When sneakerheads dream of “copping their grail,” the race to secure the hottest releases can feel like an impossible task. Sneaker bots are tools that automate the checkout process and boost your chances. But with complexity often leaving non-tech users frustrated, we stepped in to create a sleek, user-friendly platform. Our team partnered with sneaker enthusiasts to simplify botting with an intuitive UI, automated setup, and customizable tasks designed to elevate the sneakerhead experience.

Outcomes

Accessible Sneaker Botting

We simplified the botting process by creating an intuitive platform that anyone can use, whether a sneaker newbie or a seasoned pro. The result: botting that’s no longer reserved for the tech-savvy, making it easy for anyone to join the sneakerhead community.

Trust-Building Design

Our storytelling-driven website design helped build credibility in a crowded market. By highlighting the pain points and humanizing the tech, we established The Cookout as a trustworthy, transparent choice for bot users.

Scalable Bot Management

We removed the barrier to entry for users by offering access to multiple bots through one simple, low-cost dashboard. Now, sneakerheads can access all their favorite bots from one platform, increasing ease of use and making botting more affordable.

50%
Of sneaker releases sell out within seconds to minutes, making automation tools like sneaker bots essential for securing exclusive products
$30B
The global sneaker resale market is projected to reach $30 billion by 2030, driven by high demand and limited-edition releases
62%
Of Gen Z and millennial consumers view sneakers as a key part of their lifestyle and identity, fueling continuous market growth

Crafting a Sneaker Culture Identity

A strong brand identity was essential to standing out in the competitive sneaker-botting world. For The Cookout, we tackled the challenge of capturing the essence of sneaker culture while making the brand approachable. By blending botting lingo, custom illustrations, and bold design, we created an identity that's as friendly and conversational as it is cool—perfectly aligning with sneakerheads and newcomers.

The Cookout is made by sneaker heads frustrated with the current state of the game, so we decided to change it.
Trey Russell, the Cookout Cofounder

Building Trust with Storytelling

In the crowded sneaker bot market, where prices range from $100 to $9,000, consumers need more than just a product—they need to connect. We crafted The Cookout’s website to do just that, using storytelling to highlight the frustrations of sneaker enthusiasts and humanize the technology. By transparently displaying pricing and features, we positioned The Cookout as the go-to hub for users seeking the best bot solutions available.

Mobile-Optimized Experience

As mobile traffic now accounts for 57% of all web visits in the U.S., we knew The Cookout’s platform needed to be just as seamless on a smartphone as on a desktop. Our responsive design ensures users can effortlessly access and manage their botting experience on the go, ensuring no one misses out on a hot release.

Simplifying Botting with Unified Access

Botting often means juggling multiple expensive platforms, but The Cookout changes the game. For under $100 a month, users get access to all the major bots in one convenient web dashboard. We lowered the barrier to entry, offering a centralized, easy-to-use interface that simplifies bot management across multiple sites—perfect for the budget-conscious sneakerhead.

Designing for Simplicity and Intuition

With so many bots available, integrating them into one seamless interface posed a real challenge. We conducted extensive user research to build a system of universal components that worked across multiple platforms. The result: a user-friendly design that simplifies complex botting features, ensuring even the most novice users can

Micro-Interactions for Smooth User Experience

We incorporated subtle micro-interactions that provide real-time user feedback to enhance the platform's intuitiveness. These tiny, non-intrusive touches made the experience feel more human, helping users understand what’s happening at every stage of their botting journey.

Keeping Users in the Know

In the fast-paced world of sneaker releases, real-time updates are crucial. The Cookout platform’s robust notification system ensures users stay informed, with instant alerts on successful purchases, task updates, and upcoming releases. With tailored email notifications, users never miss a chance to score their grail.

Botting is an art, it’s a sport, it’s a skill, it’s a competition – the winner gets paid.
Trey Russell, the Cookout Cofounder

Data-Driven Strategy for Success

The Cookout doesn’t just help users bot — it helps them improve. With real-time analytics, users can track their performance, compare metrics, and refine their strategy to boost their chances of success. The dashboard turns data into actionable insights, making the botting experience more intelligent and more effective.

Making Botting Accessible to Al

Traditionally, the sneaker botting world has been dominated by expensive software and high markups. The Cookout flips the script by offering an affordable SaaS model, democratizing access to premium botting tools. Whether monthly or yearly, users can now access powerful features for a fraction of the cost, changing the entire landscape of sneaker culture.

ECloud Automation Made Easy

Setting up bots on the cloud can be a technical nightmare, but The Cookout removes all the headaches. We automated the entire process, taking care of cloud deployments so users only need to focus on their tasks. With this simplified system, sneakerheads can get straight to botting, no technical skills required.

Simplified Subscriptions for Easy Access


The Cookout’s subscription-based model makes botting accessible to everyone. By integrating Stripe, we streamlined billing and subscriptions, offering flexible payment plans for both monthly and yearly access. This made it easy for users to stay engaged with the platform while automating their sneaker acquisition.

Security You Can Trust

Security was a top priority when sensitive data like credit card information and personal details were involved. The Cookout’s platform adheres to PCI compliance standards, ensuring all data is encrypted and secure. As the brand expands globally, it’s also fully prepared for GDPR compliance, giving users peace of mind as they bot their way to success.

Designing for Trust in Crowded Markets

In a competitive space like sneaker botting, trust is everything. By humanizing technology through storytelling and transparent design, we helped The Cookout stand out as a go-to hub for bot users. We're ready to partner with you if you need help building credibility through design, storytelling, and a user-centered approach.

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