A hybrid multi-cloud for smarter businesses with IBM
IBM Cloud™, a robust platform with over 170 products spanning AI, blockchain, and IoT, sought a way to showcase its vast capabilities without the limitations of a desktop interface. We developed an intuitive iOS app that brought IBM Cloud’s powerful features to life in the palm of users' hands. The solution proved essential in converting both skeptical and eager clients, driving sales and increasing visibility at trade shows and client meetings.
Outcomes
Sales Tool That Converts
Our app became a crucial sales tool for IBM, helping employees engage with clients at events and meetings. It allowed them to clearly demonstrate IBM Cloud’s benefits, converting skeptical prospects into loyal users and driving new business.
Simplified Data Interaction
We made complex cloud data digestible and engaging by focusing on clear, visual data representation. The design helped users understand and interact with key data points, making it easier for them to connect with the platform’s true value.
Global Brand Visibility
The app's international appeal increased visibility for IBM Cloud at trade shows and client events. It played a pivotal role in generating global interest, contributing to increased adoption and, ultimately, higher sales across the business.
Converting Clients, One Demo at a Time
Our iOS solution quickly became a key marketing and sales tool for IBM. At press events, trade shows, and client meetings, IBM employees used the app to engage both eager adopters and skeptical clients. With its easy-to-navigate interface, the app made it simple to illustrate IBM Cloud’s potential, successfully converting prospects into long-term users.
Data That Speaks for Itself
One of the most crucial aspects of this project was making complex data accessible and visually compelling. The app enabled users to interact with IBM Cloud’s interface and see key data points in a beautifully designed, easy-to-understand format. By transforming abstract concepts into clear, engaging visuals, we made IBM Cloud’s powerful features more tangible for potential clients, providing them with a hands-on, enterprise-grade experience.
Driving Results with a Mobile Solution
The app provided a great user experience and directly impacted IBM’s bottom line. Bringing IBM Cloud into users' hands sparked international interest and helped boost annual sales. With its increasing adoption, the solution has become a key differentiator for leading players in the IT industry, giving them the edge they need to stay competitive in a rapidly evolving market.
Mobile Solutions with a Purpose
A great mobile solution is one that works for your audience — without the barriers of traditional tech. By bringing IBM Cloud to mobile, we enabled their team to showcase the platform in a convenient and powerful way. Whether for sales, marketing, or user engagement, we help businesses leverage mobile technology to maximize impact, reach new audiences, and scale operations effectively.
