Boosting employee wellness with a fitness challenge app for CitiBank
Majestyk teamed up with Citi to create a dynamic fitness challenge app that motivated employees to get moving. With a native iOS and Android app, users could track their daily activities across various categories, from yoga to weightlifting. We brought in gamification with a leaderboard, driving friendly competition and boosting morale. The project also explored integrating wearable tech for more advanced tracking, enhancing the overall experience.
Outcomes
Holistic Wellness Tracking
The app tracked a variety of physical activities, from weightlifting to yoga, ensuring all types of movement were covered. This comprehensive tracking helped users stay consistent in their wellness routines and see progress, making it easier to build lasting habits.
Integrated Wearable Tech
We explored the integration of wearable devices like FitBit and Apple Watch to provide even more detailed tracking. This integration made the app smarter, automatically syncing data to deliver a more complete view of an employee's fitness journey.
Boosted Company Morale
The combination of friendly competition, prizes, and a focus on health helped foster a stronger company culture. Employees felt motivated to improve their physical wellness and connected more deeply with their colleagues through shared goals.
Transforming Employee Wellness
Majestyk partnered with Citi to develop a cross-platform fitness app that embodied their wellness goals. By combining a native iOS and Android app with a strong backend, we crafted a solution that enabled employees to track their progress and compete through a dynamic leaderboard. The platform became integral to their daily routine, engaging employees with a fun, competitive edge.
A Robust Cross-Platform Experience
Working with Citi, we developed a sleek, functional fitness app for iOS and Android. The solution was powered by a strong backend that ensured smooth functionality and an intuitive leaderboard, so employees could track their performance and compete in a healthy, motivating way.
Every Workout Counts
The app featured a comprehensive daily tracking system that allowed users to log a wide range of physical activities, from weightlifting to yoga. The goal was to ensure every user could track and improve their physical wellness regardless of fitness level. As employees stayed consistent, they could see their ranking on the leaderboard, driving healthy habits and engagement.
Making Wellness Fun and Competitive
We gamified the fitness experience with a competitive leaderboard to spark motivation and increase participation. Employees saw their progress compared to colleagues, which encouraged more consistent participation. At the end of the challenge, top performers were rewarded with prizes from Citi leadership—boosting morale, building a sense of community, and promoting wellness across the company.
Exploring Wearable Tech
At Majestyk, we’re always looking to push the envelope. In this case, we encouraged Citi to explore integrating wearable tech — like Fitbit, Apple Watch, and Jawbone —into the app. By syncing with these devices via Bluetooth or third-party APIs, the app could provide a richer experience by seamlessly pulling in data from wearable devices, enhancing the tracking capabilities and providing a more holistic wellness experience.
Creating Meaningful Employee Engagement Through digital
The right digital platform can make all the difference when engaging employees. We partnered with Citi to build a fitness challenge app that motivated users, boosted morale, and helped employees form healthy habits. Whether it’s through leaderboards, daily tracking, or integrating wearables, we know how to create experiences that keep people coming back.
