Helping companies build the teams they need with the talent they have
Chegg Skills is a fast-growing division of Chegg focused on providing industry-leading skills programs and technical certificate programs. These offerings were scattered across various brands and websites, creating a fragmented user experience. This initiative wasn't just about redesigning a website but crafting a digital space where students, young professionals, and enterprise HR leaders can easily find what they need under one roof.
Outcomes
Unified Brand Experience
The new website design brings all Chegg Skills programs into a single, cohesive platform. This unification streamlined the user experience, ensuring brand consistency and making it easier for users to navigate and engage with their offerings.
Enhanced Conversion Flows
We designed user journeys that strategically funnel visitors towards key actions, such as sign-ups, inquiries, and demo requests. By optimizing these pathways, we nurtured leads more effectively, turning casual visitors into engaged prospects ready to convert.
Scalable Digital Infrastructure
We built a scalable web solution for Chegg Skills using reusable components and a headless CMS. This tech stack enables quick updates and easy integration with new tools, ensuring the platform evolves with market demands.
A New Web Experience for Adult Learners
Our initiative to combine Chegg Skill's various programs and offerings under one digital roof was driven by a focus on growth. This wasn't just about redesigning a website, but about creating a unique digital space. A space where students, young professionals, and enterprise HR leaders can easily find what they need, and where the spirit of Chegg Skills is captured for everyone who visits. Our goal was to create a space that educates and inspires users to take action, whether exploring, learning, or connecting. The transition needed to be seamless and engaging, capturing the spirit of Chegg Skills for everyone who visits while increasing traffic and conversions.
Scalable Components with Fresh Styles
We took the brand design styles and turned them into configurable components, ensuring both flexibility and scalability. With these scalable components, Chegg Skills can quickly adapt to changing needs, keep its brand consistent, and deliver a sleek, professional interface that supports growth. This approach streamlined the design process and allows the Chegg Skills team to manage and expand content with ease.
A Modern, Accessible Platform
To make Chegg Skills a modern, user-friendly platform, we've focused on three core elements: responsive design, powerful integrations, and intuitive content management. Together, these updates create a seamless, engaging experience for learners while giving Chegg the tools they need to keep content fresh and relevant.
Responsive Design for All Devices
The website adjusts smoothly to any desktop, tablet, or mobile screen. This flexibility lets users navigate easily and access programs anywhere, positioning Chegg Skills as a brand that prioritizes accessibility and user experience.
Seamless Integrations for Enhanced Performance
We’ve integrated Amplitude, Brandfolder, and Optimizely to boost engagement and streamline content management. With Amplitude's analytics, we gain valuable insights into user behavior. Brandfolder helps us maintain brand consistency and speed up content creation. Optimizely allows us to test new designs, making the interface more intuitive and user-friendly.
Easy Content Management with Contentful
The CMS, powered by Contentful, gives Chegg control to update content, add programs, and ensure consistency without technical help. This autonomy keeps the site current and responsive to the needs of learners.
A Strategic Approach
Our work was driven by a deep discovery phase, where we gathered detailed requirements, reviewed existing content, and pinpointed gaps. This thorough process helped us make informed design decisions, ensuring everything aligned with both Chegg Skills' goals and user expectations.
Building Consensus Across Departments
We conducted 14 interviews with teams across the organization to gather insights and align on the web solution. These conversations helped us understand different perspectives and ensure the final product met everyone’s needs.
Understanding Users and Their Journeys
We directed users to relevant content and calls to action by identifying key personas and mapping their journeys. This streamlined experience aligns with Chegg Skills' goals and enhances user engagement.
Competitive Analysis for Best Practices
Our analysis of the product landscape revealed content needs and UX best practices we could adapt. These insights shaped our approach, giving Chegg Skills a competitive edge.
Rapid Iteration for Swift Progress
We used rapid iteration to test and refine sitemaps and wireframes. This agile approach allowed us to align with the brand while making steady progress on the project.
A Unified Platform for Chegg Skills
The end result is a single, cohesive website that tells a consistent brand story and unifies all Chegg Skills offerings for a seamless user experience.
A New Web Experience for Adult Learners
Our initiative to combine Chegg Skill's various programs and offerings under one digital roof was driven by a focus on growth. This wasn't just about redesigning a website, but about creating a unique digital space. A space where students, young professionals, and enterprise HR leaders can easily find what they need, and where the spirit of Chegg Skills is captured for everyone who visits. Our goal was to create a space that educates and inspires users to take action, whether exploring, learning, or connecting. The transition needed to be seamless and engaging, capturing the spirit of Chegg Skills for everyone who visits while increasing traffic and conversions.
Transform Your Brand for the Future
Staying ahead means embracing technology that streamlines operations and supports growth. Just like we did with Chegg Skills, we don’t just create websites — we build unified, scalable digital experiences that help brands evolve. Ready to modernize your brand? We’ll show you how the right tech can transform your business.
