Turn your app idea into a reality with our Ultimate Starters' Guide.
Learn how you can turn your app idea into a reality with our Ultimate Starters' Guide.
Their programs are designed for college students and early career professionals, as well as comprehensive employee skill development and training programs for large enterprises. These offerings were scattered across various brands and websites, creating a fragmented user experience. As the organization implemented a strategic realignment, it sought a partner to streamline and unify all Chegg Skills offerings under a single, cohesive experience. This strategic realignment will transform the website into a central hub for marketing and sales, driving traffic and engagement and converting visitors into enthusiastic learners eager to explore and enroll in Chegg Skills programs.
With a focus on growth, combining Chegg Skills’ various programs and offerings under one digital roof was essential. This initiative wasn't just about redesigning a website but crafting a digital space where students, young professionals, and enterprise HR leaders can easily find what they need. Our goal was to create a space that educates and inspires users to take action, whether exploring, learning, or connecting.
We integrated the imaginative design styles provided to us into configurable components, ensuring flexibility and scalability. By leveraging scalable components, Chegg Skills can efficiently adapt to evolving needs, maintain brand consistency, and deliver a polished, professional interface that supports their growth and enhances their market presence. This approach streamlined the design process and empowers the Chegg Skills team to easily manage and expand their content.
Whether accessed on a desktop, tablet, or mobile device, users experience smooth navigation and consistent design. This responsiveness enhances user engagement and accessibility, making it easy for learners to explore and sign up for programs anytime, anywhere. The adaptable design improves the overall user experience and positions Chegg Skills as a modern, user-centric brand.
In our quest to enhance user engagement and optimize Chegg Skills' website performance, we leveraged the combined power of Amplitude, Brandfolder, and Optimizely. By integrating Amplitude's advanced analytics, we gained deep insights into user behavior, identifying key areas for improvement and tailoring content to better meet the audience's needs. Brandfolder's digital asset management capabilities enabled us to streamline our content creation process, ensuring brand consistency and quick access to high-quality visual assets. Meanwhile, Optimizely's robust experimentation platform allowed us to test various design and feature iterations, ultimately leading to a more intuitive and user-friendly interface.
Reusable components, supported by a robust CMS within Contentful, allow for seamless updates and consistency across their site. The Contentful implementation allows their team to update information quickly, add new programs, and maintain consistency across the site without needing technical expertise. This autonomy ensures that Chegg Skills can stay current and responsive to their audience's needs, enhancing their ability to deliver timely and relevant content.
All our work and solutions were guided by an in-depth discovery phase to understand users and business needs. This thorough discovery process collected detailed requirements, inventoried carryover content, and identified gaps, ensuring our design decisions were well-informed. Our discovery strategy ensured that every aspect of the project aligned with Chegg Skills' objectives and user expectations.
We conducted 14 interviews across multiple departments to gather insights and build alignment on the web solution. These interviews helped us understand the diverse perspectives within the organization, fostering consensus and ensuring that the final product met the needs of all stakeholders.
It was crucial to identify varied user types and map their needs through detailed user journeys. We funneled users to their intended content and the brand's desired call-to-actions, ensuring a seamless and engaging experience aligned with Chegg Skills' business goals.
Analyzing the product landscape allowed us to identify content needs and UX best practices we could replicate and implement. This competitive analysis informed our approach, giving Chegg Skills a distinct advantage in the market.
Given the scale of the project, we emphasized rapid iteration on sitemaps and wireframes to explore our decision-making quickly and efficiently. This approach allowed us to refine the work in smaller chunks, ensuring brand alignment and facilitating swift progress.
Our work produced a unified website that supports a cohesive brand story. This single platform combines all Chegg Skills offerings, providing a streamlined and consistent user experience.
Implementing a modern, versatile tech stack and headless CMS ensures that the new web solution can grow with the brand. This approach provides the flexibility to adapt to new requirements and market changes quickly. Chegg Skills can easily update and expand its offerings without extensive redevelopment, ensuring it stays ahead in a dynamic market. Additionally, the headless CMS allows seamless integration with other platforms and services, enhancing overall functionality.
