Transforming candlelit rituals into a seamless digital experience
Lights Off began as a simple ritual — a moment of serenity where founder Kay McKean turned off the lights to reconnect with natural rhythms. This practice blossomed into a brand philosophy centered on well-being and restoration. Tasked with translating this vision into a digital space, we crafted a sleek Shopify-powered ecommerce experience. The result is a tranquil, user-friendly platform that beautifully tells their story while empowering growth and effortless management.
Outcomes
Empowered Business Autonomy
By leveraging Shopify's robust platform, we provided Lights Off with a fully customizable and manageable ecommerce solution. This setup allows them to operate independently while offering the scalability needed for future growth and expansion.
Integrated Audio Features
A simple but powerful addition to the website design is audio integration that allows users to preview guided meditations and rituals before purchasing. This feature deepens the connection between the brand and its audience, enhancing the overall product experience.
Brand Storytelling
We communicated Lights Off’s unique narrative and values through a custom-tailored design. This connection strengthens customer loyalty and differentiates the brand in a competitive market.
The Lights Off Difference
At the heart of Lights Off's digital experience lies a powerful brand story that captivates and inspires. Their commitment to quality is evident in every candle, crafted with vegan, premium ingredients and offering a 60-hour burn time. Beyond their physical product, Lights Off promotes a deeper connection through guided meditations, encouraging moments of intention and harmony. Additionally, each purchase has a purpose, supporting female refugees working as artisans in the U.S. This unique blend of quality, ritual, and giving sets Lights Off apart, creating a meaningful and enriching experience for their customers.
Audio Integration
Each Lights Off candle is more than just a product. It's an invitation to a unique experience. Every candle comes with a custom meditation, thoughtfully created by their ritual partners to guide you through your candlelit moments. We brought this essence to life by integrating audio seamlessly into the website, letting users preview these calming rituals before purchasing. Once they do, they unlock exclusive content — a gated page with up to five guided rituals and insights into the voices behind the meditations. This thoughtful integration transforms each purchase into a more profound, immersive journey.
Tranquility in Every Detail
Our design team tailored every element to resonate with the brand's aesthetic sensibilities, creating a seamless blend of form and function. The result is a website that doesn't just showcase their candles but envelops visitors in the world of Lights Off — reflecting their commitment to beauty and tranquility with every click.
Powering E-Commerce Success
At the core, we utilized Shopify's powerful and flexible platform, providing a solid foundation for the store's design and functionality. To manage subscriptions, we integrated Recharge, enabling easy handling of recurring purchases and ensuring customers enjoy a hassle-free subscription service. Additionally, we incorporated Klaviyo for advanced email marketing automation, allowing personalized and targeted communication with customers to drive engagement and sales.
A Digital Experience That Tells Your Brand Story
Your website is more than just a storefront — it's your brand's digital home. We specialize in crafting custom e-commerce experiences that connect deeply with audiences while reflecting the heart of your story. Whether it’s integrating immersive features or building a seamless user experience, we create platforms that set your brand apart and drive meaningful engagement.
