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This simple practice evolved into a brand philosophy focused on harmonizing with natural rhythms to enhance wellbeing. Our challenge was to design and develop an e-commerce experience that seamlessly aligned with Lights Off's go-to-market strategy, ensuring a digital experience that effectively communicated their unique narrative and rituals.
The result was a sleek, responsive website powered by Shopify that captured the essence of turning off the lights and lighting a candle. This custom design offers a tranquil and engaging user experience and empowers Lights Off to manage their business effortlessly. Utilizing the Shopify platform allows the brand to manage its business autonomously while setting it up for future growth and scale.
At the heart of Lights Off's digital experience lies a powerful brand story that captivates and inspires. Their commitment to quality is evident in every candle, crafted with vegan, premium ingredients and offering a remarkable 60-hour burn time. Beyond their physical product, Lights Off promotes a deeper connection through guided meditations, encouraging moments of intention and harmony. Additionally, each purchase has a purpose, supporting female refugees working as artisans in the U.S. This unique blend of quality, ritual, and giving sets Lights Off apart, creating a meaningful and enriching experience for their customers.
Every candle comes with a custom meditation, thoughtfully created by their ritual partners to guide you through your candlelit moments. We brought this essence to life by integrating audio seamlessly into the website, letting users preview these calming rituals before purchasing. Once they do, they unlock exclusive content — a gated page with up to five guided rituals and insights into the voices behind the meditations. This thoughtful integration transforms each purchase into a more profound, immersive journey.
Our design team tailored every element to resonate with the brand's aesthetic sensibilities, creating a seamless blend of form and function. The result is a website that doesn't just showcase their candles but envelops visitors in the world of Lights Off — reflecting their commitment to beauty and tranquility with every click.
At the core, we utilized Shopify for its powerful and flexible platform, providing a solid foundation for the store's design and functionality. To manage subscriptions, we integrated Recharge, enabling easy handling of recurring purchases and ensuring customers enjoy a hassle-free subscription service. Additionally, we incorporated Klaviyo for advanced email marketing automation, allowing personalized and targeted communication with customers to drive engagement and sales.
